Goldman School of Public Policy - University of California, Berkeley

The Art of Messaging with Anat Shenker-Osorio—In the Arena with Jonathan Stein

Anat Shenker-Osorio, Jonathan Stein

Date: January 5, 2017 Duration: 29 minutes

Messaging expert Anat Shenker-Osorio (MPP '05), author of Don't Buy It: The Trouble with Talking Nonsense About the Economy, describes how to best influence public opinion. Citing her research on causes such as abortion rights and gay marriage, she argues that the most effective way to change minds is not through the traditional "anger, hope, action" model, but instead to establish shared values with political opponents and then to present the problems that threaten those values along with potential solutions. Shenker-Osorio engages in this fascinating discussion with civil rights attorney Jonathan Stein (MPP/JD '13), a fellow alum of the Goldman School of Public Policy at UC Berkeley.